We can’t deny that short video content is increasing in popularity. From Snapchat to TikTok, we can increase the number of apps that offer the feature of creating and sharing short video content.
Even Instagram, YouTube, and Facebook have created their own version of how they can jump on the trend. Here are some tips to help your business be on top of your TikTok game.
Being a part of a trend is one of the best ways to expose your business.
Not only does it increase your chances of getting noticed, it also shows that your business is trendy, up to date, and not afraid to be experimental to have fun.
Look out for trending actions such as ‘is it cake or not’, to use the current sound, music, or even trending transition effects to pair with the content.
Trends don’t always have to be over the top. Using keyword trends will also help in increasing the exposure of your business.
Such as ‘How-to’ videos that teaches people to do various things or videos that uses ASMR calming sounds to attract the public’s attention, are a great way to start.
It’s not just about being trendy. Trend without quality will not get people to stay and be loyal to your business. Plan some contents to show how delicious your food looks so that people will start imagining eating at your business.
Using sounds and movement to show the texture of certain dishes such as the crunch of something fried or the breaking of a perfectly half cooked egg yolk will arouse the appetite of the viewers.
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TikTok and other forms of short form video content are great to show the public a little behind the scenes of your business.
It gives people the opportunity to be more engaging with your business and also feel more intimate to the nature of the business.
Furthermore, TikTok’s short video duration allows you to capture the highlighted moments of your food business or anything unique that you would like to share with your audience.
The short duration allows people to focus on a single point quickly.
So go ahead and show some simple cooking process or some unique ingredients you use to catch their attention and to feel entertained.
This also gives your audience a sense of community as they feel that they are a part of your business and not just a customer.
With all the wonders TikTok and other short video platforms have, you can set your business apart from the rest by showing off a different side of your business.
So try shooting a video for your food business.
You can always start with something simple like unboxing the dishes your business has to offer and if this format does not work, then experiment with new ones to find the audience best suited for you.
When you start promoting your business on TikTok, remember to share with AJINOMOTO so that we can see the amazing work the community has done.
Lot L1-E-5A and L1-E-5B, Technology Park Malaysia Enterprise, 4, Lebuhraya Sungai Besi, Bukit Jalil, 57000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
