How to Utilize Google My Business (GMB) for Food Businesses?

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One important business management tool that most hawker food business owners need to take advantage of is the Google My Business (GMB) tool.

Setting up your business in Google My Business allows people to search for it and this gives the public access to interact with you.

You are able to show people pictures of your shop and provide all the important information that people are usually looking for.

Such as your operation hours, menu information, promotion updates, and even interacting with them to find out what people’s feedback on your business is.

Here’s how you can create your GMB account

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Once you have your account registered, you will be allowed to confirm that you are the owner of the business and claim it.

Claiming your business would mean that you have the official authority to make any edits to the information that will show up when people google your business.

You can choose to receive updates and recommendations about your business as well.

If you are unable to find your business on Google, click ‘Add Your Business to Google’ and fill in your business information.

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Encouraging customers to leave positive reviews when they enjoyed their experience at your stall or shop will boost your business ratings on Google.

The public is able to see a point or star rating when they google your business and if the rating is good, it will encourage more people to give your spot a chance.

Alternatively, you can give small rewards such as a free dessert as an incentive when they leave an online review.

The more positive reviews you have, the higher your chances are of appearing on Google’s local listings

While leaving positive reviews is the ideal action, sometimes customers may have a negative experience which will lead to a negative review.

In situations like this, do not panic.

Just sincerely apologize and either provide a solution or inform the customers that the matter has been taken note of and that it will be improved in the future.

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Uploading images of your business premise and what food you serve is important. A picture tells a thousand words, if there is nothing to show about your business, how will the public trust that your stall is legit?

Take beautiful pictures of your location and appetizing pictures of your food.

This will give the public a peace of mind when they are searching for you and help them to have an idea what they are expecting to enjoy when arriving at your stall.

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SEO keywords are words you use anywhere in your business profile, such as in the description or in the business name. It is essential in making sure people are able to successfully Google your business.

It may seem like a highly technical thing that you may find it too complicated to set. While that may be partly true, you are still able to provide proper keywords for your business to make it show up in the search results.

Using word pairings such as ‘Best Satay in Klang’ or ‘Authentic Green Curry’ are some examples of how you can describe your business.

Use words that people would regularly search and you don’t have to worry about being too fancy with your language here.

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